With so many bleeding edge marketing and promotion methods coming into practice these days, it's easy to forget the basics - this tutorial will assist you in developing a link exchange campaign that will get noticed. A few good manners go a long, long way - an old concept but very applicable to modern Internet marketing and web site promotion strategies. Website Promotion?
When you first launch your site, the chances are that traffic will not start flowing immediately, and perhaps never - it's not just how your site looks or operates that will ensure it's success or failure. According to numerous sources I've come across during my research, the average web site only receives around 3 unique visitors a day!
So how do you get well above this average? A lot of begging and pleading to begin with! Many web masters and site owners leave a lot to be desired in their approaches to marketing and promoting their sites -especially in terms of reciprocal link exchanges.
Web masters are busy people
Don't expect an answer straight away and harass the site owner with countless follow up emails. Leave it for at least 2 weeks before second contact and ensure that the second note is equally as polite as the first. Read the site
Ensure you take a good look over the site you wish to link to you, be familiar with it's content and mention some of the content in your request for a reciprocal link exchange. Identify the common theme between the sites. If the site has a "Submit your URL" page, ensure that you use it and read the guidelines for submission carefully.
to prevent "Link Abuse", we have some basic linking rules:
1. We will keep an active link to your site alive as long as a link to Beer on the Wall is active on your site (we monitor links regularly)
2. We will only link to the same domain that is linked to us.
3. We must be able to find our link from your Home Page with minimal difficulty.
4. We do not support "Link Farms" or sites that have an excessive number of external links on the same page.
5. We do not link to offensive, illegal, or pornographic web sites.
6. If any of our graphics are used, they should be uploaded to YOUR server and not linked to ours.
7. You should have your own domain - we normally do not link to free sites like geocities, angelfire, aol, etc.
8. Please do not request a link until you have placed a link to Beer on the Wall on your site and it is available for review.
Some Tips to Link exchange
inbound links can improve your rankings in the search engines by raising your link popularity or doing link exchange, increasing your website traffic, and providing a valuable resource for your website customers and visitors. Here are some link exchange tips to get you started:
1. link with websites that will bring you targeted traffic. Targeted traffic means visitors and that will be interested in your products or services.
2. your link title should be brief and free of long sentences.
3. Try to keep your link description brief (aim for 200 characters or less).
4. Do not capitalize all letters in your link title or description.
5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!
6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.
7. Do not request link exchanges from sites that are unrelated to your website. For example, if you have a candle website, don't exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.
8. Let the webmaster know that you have indeed visited their site and explain to them why a reciprocal link exchange with your website would be beneficial.
9. Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.
10. Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are "under construction".
11. Do not give misleading information in your link exchange request. Most webmasters are not going to believe it and your request will most likely be ignored. For example, don't claim that your site receives 100,000 unique visitors a day unless your site really receives that many.
12. It is best to categorize your link partners. For example, you might want to have a home and garden page, a home improvement page, a candles page, etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request.
13. Make sure your links page is linked and visible from your home page.
14. If your site is family friendly, do not add link partners that offer services or products that are not family friendly.
15. Be aware of free-for-all link programs and link farms. These are sites that basically offer nothing but unrelated links and end up collecting and sharing your email address, which results in a lot of unwanted SPAM in your inbox.
By: Satyendra Singh (SEO Executive), E_mail: ss_mail20@yahoo.co.in, Link Exchange Tips |
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